PREMIERE PLUS REALTY, BROKERS             CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

 

                     Choose a Real Estate Agent

A look at the kind of agent to stay away from - Many times home buyers do not really know what to expect from a real estate agent. Chris hears this too often. Our agent was part tour director, part narrator, part order taker, but never really did what we needed. You need to know what services to expect from your agent. You do not need an agent who does things that you could have done for yourself.

If you do not choose an agent correctly, you may get an agent who is friendly and likeable, but who does not do all off the many things you need done. The trick for a successful home buying effort is like the soccer hat trick.

§       One, your buyer agent does certain things;

§       Two, the seller agent does certain things;

§       Three, the actual buyers do certain things.

§       When the actual buyer winds up needing to do the jobs of the agents, this is really bad.

Here is an illustration of really bad.  Agent says “What kind of home do you want? Which neighborhoods should I show you? What price range fits your budget?” Just maybe you do not know any of this. Or really bad is this. Once inside a house, the agent says “This is the living room. This is the kitchen. This is the master bedroom.” Just maybe you do know all of this.

 

 

 

                                                        -1-

 

 

              PREMIERE PLUS REALTY, BROKERS             CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

Many buyers look at the papers and magazines, see a home they want to explore further, call the real estate office, and get hooked up with an agent who wants to show them houses, and then stick with this agent. Do not do this. Know what services to expect from an agent and then choose one who delivers. Do not settle for a tour guide and order taker.

The good agent has worked with many homebuyers. They have experience and knowledge about all the many types of homebuyer goals, problems, and obstacles. When you demand an agent to deliver a full array of services, you gain the benefit of their expertise and experience. The best real estate agents do not sell real estate. They help people become homeowners. A good agent works with you until you are sure you have found just the right home for you. And then the good agent fully realizes that the hard work has just begun.

 

 

 

 

 

 

 

                                                        -2-

 

 

              PREMIERE PLUS REALTY,   BROKERS             CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

What you need the Agent to do for you – In order to choose an agent, you need to know what to expect the agent to do. Basically you must choose an agent that you suspect can do these jobs. The agent will help you to …..

*       Determine how much money you can afford to mortgage (this is called pre-qualify). How much house you can afford depends on several factors, including your income, debts, and cash savings. Many buyers can afford a house worth two to three times their annual income. The agent will assist you to determine how you can qualify for a mortgage on the house you want. The agent may introduce you to sources of down payment assistance, such as state and local government programs for first-time buyers.

*       As part of pre-qualifying you, the agent will review your finances, help you improve your borrower profile, and suggest finance plans that can maximize what you can afford.

*       When the agent pre-qualifies you for a mortgage, the agent may direct you to several reputable mortgage agents so you can be pre-approved. (Chris is not only a Realtor but also a mortgage agent, and you may wish to use his services as a lender).

*       Encourage you to talk through your housing possibilities and priorities. Suggest trade-offs and compromises that will help you to meet your goals within your price range. Help you to clarify and rank your potential choices.

 

 

 

                                                        -3-

 

              PREMIERE PLUS REALTY, BROKERS            CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

*       Inform you about the overall South west Florida area, its cities, its neighborhoods, communities, and developments that may be right for you.

*       Locate homes for you to inspect, leading to a purchase. Although you will likely check out homes on the Internet, the agent has already seen many homes in person and can help determine which ones may be right for you. The agent will then schedule and attend showings with you.

*       Imagine ways that homes you inspect may be adapted to you. The agent may recommend changes that will help a home fit your needs and provide names of vendors qualified to do the work.

*       Provide market facts, such as recent comparable sale prices, how long homes have been on the market, have homes had price increases or decreases, and how difficult or easy it is to find similar homes.

*       Monitor the ever changing market and alert you to good buys as soon as they come on the market.

*       The agent will assist you to make a favorable offer contract to present to the home seller. The agent will structure any contingencies that must be met before the final sale, such as selling a home, obtaining a mortgage, or passing an inspection.

 

 

 

                                                        -4-

 

 

              PREMIERE PLUS REALTY, BROKERS           CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

*       The good agent will prove their worth during negotiations. Armed with information on comparable sales, the agent may help you navigate the world of offers, counteroffers, bidding wars, and contract deadlines.

*       The time between acceptance of the offer by the sellers and the day of title closing when you are the new owners, is the most critical period of the whole home buying process. A good agent will give you the needed assistance to navigate through appraisers, inspectors, surveyors, title agents, credit bureaus, a final walk through inspection, and more.

*       Suggest ways that you might improve a home by redecorating, remodeling, and renovating to enhance its market value and better meet the needs of your family.

*       Closely track your home buying effort, from beginning to end. Verify that the many, many people involved, are actually completing their assigned tasks according to schedule. Anticipate and respond to roadblocks or problems that may arise. Keep you fully informed. Keep things on track for a smooth and successful home buying experience?

*       Work with the seller’s agent to obtain all things that the buyer is entitled to such as Seller Disclosure Statement. (This statement may warn you about defects that need to be fixed).

 

 

 

 

                                                        -5-

 

 

              PREMIERE PLUS REALTY, BROKERS             CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

Beware of Puffery by an agent – There is a long standing but legal practice in real estate that can divert you from getting the information you need to make a good decision. It is called "puffery." Undue, exaggerated praise, flattery, publicity, commendation used for promotional purposes.

Some agents Chris considers to be unethical agents, because they purposely use puffery to mask their lack of knowledge and to explicitly attempt to avoid allowing you to learn what they are really like. These agents have learned to couch their comments in terms of puffery or opinions because opinions permit them to escape liability for misleading you.

An agent who puffs about himself may also puff about the product you are looking for. Beware of the quick and casual, ''oh this is a great neighborhood and you will love the people here.”  Chris will invite you to stop a near by neighbor for a chat and let you hear for yourself what they have to say about the neighborhood and its residents.

Many home buyers are destined to fail because they unconsciously accept puffery in lieu of facts or in lieu of first hand opinion or opinion by persons who have no financial interest in the answer.

 

 

 

 

                                                        -6-

 

 

              PREMIERE PLUS REALTY, BROKERS             CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

Chris likes the community where he lives and told people he thought very highly of the place. But when Chris questioned a neighbor about it with the buyers, the neighbor described to the buyers what he thought were the strengths and weaknesses of the neighborhood, and said that on whole, they did not like it and were going to move. Which is best for you? Chris saying, ''Oh, this is a great neighborhood.” Or having the neighbor telling you about the strengths and weaknesses of the neighborhood?

How to evaluate an agent - In choosing an agent, there are certain questions you should ask about any potential agent.

*   The first question you should ask is whether the agent is a member of the National and Florida State Association of REALTORS®. Then, is the agent a member of the various local Associations of REALTORS® needed to cover the geographical area where you have an interest?

*   Does the agent have an active real estate license in good standing? To find this information, you can check with Florida Dept. of Business and Professional Regulation, Division of Real Estate.

*   Does the agent belong to all Multiple Listing Services (MLS) needed to represent the whole geographic area that you are interested in? (Multiple Listing Services are cooperative information networks of REALTORS® that provide descriptions of most of the houses for sale in a particular region).

 

                                                       -7-

 TRASH COPY

 

              PREMIERE PLUS REALTY, BROKERS             CHRISTOPHER LADD HARKER LLC,   AGENT

             Office free 866-738-5517 pay 239-455-1977   free fax 941-375-3658   Deane & Chris at Home 239-455-1595

 

Choose a Real Estate Agent -    continued

*   Does the agent belong to other information networks that allow tracking of homes not represented in the MLS such as for sale by owner (FSBO) and foreclosure homes?

*   Is real estate agency their full-time regular career, or is it a second income source?

*   Does the agent own an actual real estate company or firm which employs the agent, with that agent-owned company affiliating by contract to a brokerage firm? You can check with Florida Dept. of State, Division of Corporations.

*   What real estate education courses has the agent taken recently and through out the years?

*   Which party does the agent represent – buyer or seller or both? In Florida